A deep dive into the pros and cons of both options and how to make the right choice for your product.

Packaging is more than just a means to protect a product; it tells a story, evokes emotions, and strengthens brand identity. Choosing between standard packaging and custom packaging is therefore a crucial decision for any business. Let’s take a closer look at the two options. 

What is standard packaging?

Standard or stock packaging is pre-manufactured packaging that is produced in bulk and ready for use. They are often found in standard sizes and designs, meaning they are not customized for a specific product or brand.

These packages are ideal for businesses that need packaging quickly and efficiently without having to worry about design processes. They are often used for general product categories and are immediately available for shipping and delivery.

• Advantages:
  • Quick availability.
  • Can be cheaper per box.
  • No effort is required regarding the design.
• Disadvantages:
  • Little to no options for customization.
  • Not always the perfect fit for your products and brand.
  • Less distinctive compared to competitors’ packaging.
    
    

What is custom packaging?

Custom packaging is designed from the ground up with specific products and brands in mind. They can be customized in terms of size, shape, material, and printing to fully align with the brand identity and the product.

Companies opt for custom packaging when they want to create a unique customer experience. They are not only functional but also play a role in the marketing and branding of the product. By investing in unique packaging, companies can stand out in a saturated market.

• Advantages:
  • Unique design tuned to your product and brand.
  • Perfect fit offers quicker fulfilment and better protection.
  • Highly recognizable and great brand communication.
• Disadvantages:
  • Higher starting costs due to research and design.
  • Not able to directly order from stock.
  • Possibly larger MOQs.
    
    

Determine the best packaging based on needs and feedback.

Selecting the ideal packaging depends on various factors and can impact both customer satisfaction and business costs. Here are some crucial considerations:

• Complaints about packaging: Complaints can range from too much packaging material to packaging that is difficult to open. Listen to this feedback. Custom packaging can help address these issues and improve the user experience.
• Brand experience: Brand experience is essential for some companies, while others opt for a more functional approach. If your customer base primarily values functionality and not the unboxing experience, then stock packaging might be the most cost-effective solution.
• Brand experience: Brand experience is essential for some companies, while others opt for a more functional approach. If your customer base primarily values functionality and not the unboxing experience, then stock packaging might be the most cost-effective solution.

When making a choice, carefully evaluate your product needs and customer feedback. This ensures a cost-effective balance between costs, protection, and customer satisfaction.

Custom standard packaging with stamps, printed tape or stickers

There is no need to be discouraged to distinguish yourself with your packaging. Even if you are startingn up, have little resources or volume you don’t always have to invest a lot of money in custom packaging to leave a lasting impression.

With simple tools like a stamp, printed tape or unique stickers, you can transform a standard package and give it a personal touch. Such a small adjustment can be surprisingly effective. A plain box suddenly becomes packaging that reflects your brand identity. Moreover, it is a cost-effective and highly flexible solution. You not only increase your brand visibility but also strengthen the connection with your customer. A customer who receives your product in a carefully designed package feels the value you place on every detail of the customer experience.

Simple step-by-step guide for choosing the right packaging

Choosing the right packaging can enhance brand experience and save costs. Follow these three simple steps to make an informed decision:

Step 1: Analyze your product range: Review which products are the best sellers and which have special packaging needs, such as fragility. This will help you determine the necessity and potential volume for custom packaging.

Step 2: Listen to your customer: Gather feedback on your current packaging. Understand whether customers value a luxurious unboxing experience or primarily appreciate practical packaging. This helps you align with their expectations and strengthen your brand identity.

Step 3: Consider your budget: Review what you can spend on packaging. While custom packaging may cost more, it can save money in the long run by reducing damage and enhancing brand perception.

Choosing the right packaging for your products is essential for both brand experience and product protection. By considering your product range, customer experience, and budget, you can make informed decisions. With simple adjustments and strategies, even standard packaging can achieve a unique look.

Do you need professional advice or need help choosing? Contact us now!